The words you use matter.
To connect with your supporters and raise money, you need to tell your stories clearly and effectively.
I help not-for-profit organisations communicate with intention by weaving strategy and storytelling through donor communications. As a writer and a fundraiser, I will help you strengthen your donor relationships and build lasting support through effective appeals, campaigns, and fundraising programmes.
Introductions
Hi! I’m Abbie.
I'm a freelance writer and fundraiser with a heart for people, not products.
One of my favourite things is hearing and sharing stories. Especially the stories that demonstrate the importance of your work and show donors the real-life impact of their support.
With hands-on fundraising experience and a strategic mindset, I help organisations communicate their stories clearly, connect deeply with donors, and achieve their fundraising goals.
Let’s talk about your donors and how we can make your messages land well.
How I help
Donor communications that strengthen relationships and increase giving.
Direct mail fundraising appeals
Donor love newsletters to deepen connection
Donor journeys that nurture lasting support
Supporter connection surveys to engage your donors and uncover hidden leads.
Regular giving and bequest programmes to grow long-term support
Fundraising isn’t one message… or even one appeal. It’s a relationship, and every touchpoint shapes each donor's connection to your organisation.
I create strategic, integrated, donor-centred communications that deepen engagement and deliver real fundraising results.
Great donor writing is counterintuitive. It blends fundraising science with storytelling to speak to hearts and inspire action. This is what I do. And it’s what I love.
From appeal letters that compel donors to give, to genuine thank-you letters, and newsletters that clearly show donors the difference they’re making, I craft communications that work seamlessly across channels.
The result? Donors are surprised and delighted, feel truly valued, and choose to keep supporting your mission.
About Abbie
Unashamedly me.
I work to live, which I'm proud of. I'm married to my best friend, and we have four adult children. My people are my world.
I love hiking, being backcountry with a pack is always something to look forward to.
I believe in Jesus and my faith is the foundation I live and work from. I love books, sunshine makes me happy, and I find it hard to say no to coffee. An afternoon spent cooking with good music playing is most definitely my happy place.
Contact
Let’s chat.
Are you ready to strengthen your donor communications? I’d love to hear about your organisation and goals to see if I’m the person to help you out.
Reach out today using the form or directly at:
abbie@wordsmith.co.nz or +64 27 574 0406