Fundraising Appeal
Whānau Āwhina Plunket
Abbie has worked with us on each of our appeals since 2023, and is instrumental in ensuring each of our direct mail letters and emails to donors are emotionally impactful. Her writing is excellent – always high calibre, best-practice fundraising content – but Abbie is also really good at providing appeal perspective outside of the project brief.
Olivia Lintern
Marketing Manager, Whānau Awhina Plunket
The heart of this appeal was Tupou’s story. It is always a privilege to be entrusted with people’s stories, often at very vulnerable moments in their lives. Tupou’s story required exceptional care due to its deeply personal nature and the potential impact on her family. Her story was carefully crafted to preserve her voice and dignity, while offering enough appropriate detail for context.
The result was a deeply human, respectful appeal letter that connected powerfully with supporters. The wider appeal exceeded its fundraising target before the campaign period had even closed.
Inclusions: Letter (4pp), lift (1pp), email series.