This integrated Easter appeal for FEBC was developed across print and digital channels. Centred on work in war-torn Ukraine, which strongly resonates with FEBC’s audience, the appeal focused on women’s ministry as a clear, compelling ask. Framed through the biblical hope of Easter, the letter invited donors to respond with compassion and purpose, showing how their generosity could bring encouragement, faith, and practical support to women facing immense hardship that is hard to imagine in New Zealand.

Inclusions: Appeal letter (4pp), response mechanism, A5 lift (2pp), DL lift (200), appeal emails (x3), social media posts (x4), wrap up email.